Book publication! The 2nd edition "Culture Change in Organizations" is published!
RETURN ON MEANING's partners Svea von Hehn, Nils I. Cornelissen and Claudia Braun publish the 2nd updated edition of their toolkit of applied psychology in change management: "Kulturwandel in Organisationen” (“Culture Change in Organizations").
Culture change in four steps!
This reference book offers concrete tools for the four iterative phases of culture change, including how large-scale change happens in a short time through viral change, and illustrates the techniques with practical case studies from the corporate world. It brings the most important findings from applied psychology for this to the point. The founders of RETURN ON MEANING link practical instructions for action from their decades of consulting experience with the findings of behavioral economics and neuroscience in an understandable way. Questions and answers are included for self-testing via the Flashcard app.
Content
Concrete tools for the four iterative phases of culture change, including how to create role models and make change stories more compelling
Practical case studies from the corporate world, including change through digitalization
In-depth background knowledge on behavioral and attitudinal change, including willpower and habit change, mindsets and purpose as change drivers
Five basic design principles, including what IKEA shelf-building has to do with change
Tips for cultural change agents on how to use emotional intelligence and mindfulness to build resilience and master change in the face of resistance.
Helpful didactics through summaries, checklists of success factors, background, reflection, and exercise boxes
Interested? You can order your copy (in German only) directly here.